Runway contest / Spec ad
Winner perfume
A 30-second spot for Winner, a fictional perfume created for Runway's Big Ad Contest, followed by a deliberately fake behind-the-scenes film.
Build the brand. Then fake the set.
The format: a 30-second spec ad for Winner, an invented perfume brand, created for Runway's Big Ad Contest.
The spot plays its absurd luxury world completely straight. The parody BTS then pretends the AI-generated shots came from a real production, using simulated set footage, outtakes, and failed generations as deliberate bloopers.
Portfolio work is shown to demonstrate format and craft. Brand and platform rights remain with their respective owners.
Parody BTS / 93 seconds
The fake making-of.
This parody treats generated shots as if they came from a real set, then recuts outtakes and failed generations into a blooper reel.
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