Entertainment / Advergaming
The Bad Guys advergaming
A compact trailer turning The Bad Guys into an interactive big-screen game experience.
The Bad Guys / Advergaming trailerEntertainment creative
Make the IP do the work.
The format: a promotional video that gets to the recognizable world quickly, then uses character and edit rhythm to introduce the interactive offer.
The work shows how familiar entertainment IP can become a clear campaign asset without burying the experience under exposition.
Portfolio work is shown to demonstrate format and craft. Brand and IP rights remain with their respective owners.
Have an IP-led campaign?